This is not really a great animation but still it is a nice piece of VFX from MPC for the McDonald’s ad. The animation and VFX is very competent but it is the concept that is great. Infact, the VFX is not even complicated. Using weather forecast symbols to depict the weather is a really clever but so simple to understand idea. It is a great way to stimulate the viewers’ mind instead of showing the standard footage of different weather types. The result is that viewers will likely stick to the end of the advert to hear McDonald’s ad message.