3D product animation to showcase the new Ecofret platform for VTG.

VTG wanted to communicate the key advantages of the new Ecofret platform over the existing designs in around 2 minutes.

The animation was designed to be shown at exhibitions and trade shows. For this reason, it was designed to have no audio so the key messages were all delivered visually, using text and infographics. Several creative concepts and storyboards were created to determine the best method to communicate these messages visually.

Two versions were created to serve VTG’s different clients.